Senior Product Marketing Specialist

okta•📍 Dublin, Ireland

Job Description

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

We’re looking for a Sr. Product Marketing Specialist, EMEA to drive regional go-to-market execution and sales enablement across Europe, the Middle East and Africa (EMEA). Based in Dublin, you’ll collaborate with global and regional teams to adapt messaging, content, and strategy for key markets across Europe, while also fueling growth in emerging markets in the Middle East and Africa.

This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content.

What You’ll Do

Regional Go-to-Market Execution

Support product launches and GTM strategies across EMEA, ensuring alignment with regional needs.
Localize global marketing campaigns for key and emerging EMEA markets.
Optimize product messaging and positioning for diverse audiences.

Sales Enablement

Adapt global sales content for EMEA, ensuring relevance and effectiveness.
Equip sales and partners with the right messaging, competitive insights, and use cases.
Gather regional feedback to refine positioning and enablement strategies.

Content & Messaging

Tailor product messaging to resonate with EMEA customers while maintaining global consistency.
Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region.

Market Insights & Competitive Intelligence

Conduct research on customer trends, industry shifts, and regulatory considerations in EMEA.
Analyze competitors and identify opportunities for differentiation.
Share insights with global and regional teams to inform strategy.

Cross-Functional Collaboration

Work closely with regional sales, marketing, and global product teams to ensure seamless execution.
Serve as a bridge between EMEA teams and headquarters, advocating for regional market needs.

What You Bring

5+ years in product marketing, B2B SaaS marketing, or a related field.
Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions.
Experience or knowledge of EMEA markets
Strong written and verbal communication skills in English (business-level proficiency).
Ability to adapt global sales and marketing content to local market needs.
Analytical mindset with a data-driven approach to market research and strategy.
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
Collaborative, self-motivated, and comfortable working in a fast-paced, cross-functional environment.

#LI-Hybrid
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Below is the annual salary range for candidates located in Ireland. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and comprehensive healthcare coverage and financial benefits including paid time off and parental leave in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/irl.

The annual base salary range for this position for candidates located in Ireland is between:

€75.000—€103.400 EUR

The Okta Experience

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

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