Senior Director, Digital Marketing

Description

Sprout Social is looking to hire a Senior Director, Digital Marketing to join the Revenue Marketing team. This is a senior leadership role at the intersection of strategy and execution, responsible for driving pipeline, revenue, and customer growth across Sprout’s full digital marketing engine.

Why join Sprout's Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

What you’ll do

• Own and evolve Sprout’s digital marketing strategy across web, paid media, and lifecycle marketing - driving measurable impact at every stage of the funnel for both our sales-led and self-serve businesses
• Lead a team across three core functions: web and organic growth strategy (including SEO/AEO), paid media (paid search, paid social, display, programmatic, and third-party sponsorships), and lifecycle and email marketing
• Manage significant paid media investment across channels with a bias for performance, rigor, and continuous optimization - bringing both strategic direction and hands-on accountability to channel execution when the moment calls for it
• Partner closely with Marketing Operations and Campaigns to build a connected, data-driven revenue marketing engine - ensuring channel strategy, audience targeting, and measurement are tightly integrated
• Serve as a strategic partner to the VP of Revenue Marketing and peer leaders across Field Marketing, Brand, Product Marketing, and Customer Marketing - translating digital performance into clear executive narratives that drive investment decisions and shape integrated go-to-market execution
• Own forecasting and performance reporting for digital channels, proactively surfacing risks, opportunities, and scenario recommendations to executive stakeholders before they ask
• Build and maintain a culture of experimentation - establishing structured testing frameworks across paid, web, and lifecycle to drive compounding performance improvements over time
• Champion attribution modeling and full-funnel measurement, ensuring the team has the data infrastructure, reporting clarity, and analytical rigor to operate with confidence
• Attract, develop, and retain top digital marketing talent - building a high-performing, accountable team with a strong point of view and a bias for action

What you’ll bring

You are a data-obsessed digital marketing leader with deep expertise across paid media, web, and lifecycle channels in a B2B SaaS environment. You know how to set strategy and you know how to operationalize it. You bring executive presence and the communication skills to match - making complex performance data legible and compelling to peers and senior leadership alike. You’re close enough to the work to know when something’s off, and senior enough to know what to do about it.

The minimum qualifications for this role include:

• 12+ years of digital marketing experience, with significant experience in B2B SaaS or subscription-based software; marketing or customer experience technology backgrounds strongly preferred
• 5+ years of people management experience, including building and scaling multi-disciplinary digital marketing teams
• Deep expertise in paid media strategy and execution, including hands-on experience managing six-figure monthly budgets across paid search, paid social, display, and programmatic channels
• Demonstrated experience owning web and organic growth strategy, including SEO, AEO, conversion rate optimization, and web performance
• Experience leading lifecycle and email marketing programs that drive engagement, pipeline, and expansion across multiple customer segments
• Proven ability to own digital marketing forecasting and performance reporting, translating channel data into executive-ready insights and proactive recommendations
• Strong experimentation mindset - you build test-and-learn frameworks, not one-off tests, and you know how to scale what works
• Exceptional communication and executive presence - you can walk a CRO through a paid media dashboard and walk a CEO through what it means for the business

Preferred qualifications for this role include:

• Experience supporting self-serve or product-led growth (PLG) motions, including conversion optimization across free trial or freemium funnels
• Familiarity with modern martech stacks, including marketing automation, CDP, attribution, and analytics tooling
• Background in high-growth public SaaS companies with exposure to external reporting requirements and investor-facing operating metrics
• Experience partnering with or managing paid media agencies, including agency transitions and performance oversight

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Build relationships with Revenue Marketing leadership and key cross-functional partners across Sales, Marketing Ops, Campaigns, and the broader GTM organization
• Develop a deep understanding of Sprout’s business model, GTM motions, customer segments, and digital marketing performance baseline
• Audit existing lifecycle infrastructure and AI search presence - orienting Sprout’s digital engine to effectively support both a product-led growth and sales-led GTM motion from day one

Within 3 months, you’ll start hitting your stride by:

• Taking full ownership of digital channel strategy and establishing a consistent, data-driven operating cadence across the team
• Building trust as a performance-oriented partner to executive stakeholders - bringing the forecast, the story, and the recommendation together
• Driving early wins in paid media efficiency, web conversion, or lifecycle engagement that demonstrate your team’s impact on pipeline and revenue

Within 6 months, you’ll be making a clear impact through:

• Leading a connected, integrated digital marketing engine that operates with rigor and agility across all three functions
• Evolving measurement frameworks and attribution models to give the team and leadership cleaner line-of-sight from channel activity to revenue outcomes
• Establishing yourself as an indispensable partner to the VP of Revenue Marketing and a recognized voice in GTM investment strategy

Within 12 months, you’ll make this role your own by:

• Owning digital marketing strategy through annual and long-range planning cycles - bringing a strong point of view on where to invest, where to pull back, and where to experiment
• Building a best-in-class digital marketing team with a culture of ownership, experimentation, and continuous improvement
• Serving as a key driver of Sprout’s full-funnel revenue marketing performance across both sales-led and self-serve motions

Of course, what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program 

We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program:

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

*This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Our salary ranges reflect the expected earning potential for this role. Individual pay is based on geographic zone, relevant experience, and skills.

Our current hiring range for this role: $192,400.00 – $200,000.00 annually. Offers are made within this range, with opportunities to grow within the broader band based on performance and impact.

We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy. This ensures you understand not only your starting potential but also the long-term growth potential available as you progress in your role.

We have two geographic pay zones in the United States:

Zone 1 (New York, California, Washington): $211,700.00 – $317,500.00

Zone 2 (All other US states): $192,400.00 – $288,600.00

These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you require a reasonable accommodation for any part of the interview process or to submit your application, please email us at accommodations@sproutsocial.com. Include the nature of your request and your preferred contact information. We'll do everything we can to support your success during our recruitment process while upholding your privacy. Please note that only inquiries regarding accommodations will receive a response from this email address; other inquiries will not be addressed (e.g., you send your resume but are not requesting an accommodation). 

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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