Senior Campaign Manager, ABX

Description

Sprout Social is looking to hire a Senior Campaign Manager, ABX to join the Revenue Marketing team. This is a highly strategic individual contributor role at the center of Sprout’s enterprise go-to-market motion — responsible for owning the ABX strategy that turns target account lists into pipeline, and pipeline into revenue.

This person is the quarterback of Sprout’s ABX motion. They set the strategy, align the stakeholders, and ensure that every channel — digital, field, content, brand, and sales — is working in concert around the accounts that matter most.

Why join Sprout’s Revenue Marketing team?

Revenue Marketing at Sprout is where strategy meets execution. We own the full funnel across sales-led and self-serve motions, and we hold ourselves accountable to the numbers. This role sits at a pivotal intersection: close enough to the field to move with urgency, and embedded deeply enough in marketing to shape how we go to market at scale.

If you’re the kind of marketer who thinks in buying groups, measures everything, and thrives when you’re influencing a room full of stakeholders without direct authority — this is your kind of team.

What you’ll do

You own the channel infrastructure and measurement layer of Sprout’s ABX motion, designing how we reach, engage, and track our key accounts across paid media, web, content, and the reporting and analytics to show impact and ensure every dollar and every signal is tied back to pipeline.

• This role is one half of a two-part ABX model. You’ll work lock step with field marketing and collaborate on who to target, how we’ll engage with them across physical and digital experiences and what infrastructure and measurement layers are required to ensure we’re maximizing reach, awareness, pipeline and revenue. 
• Own paid digital strategy and third-party digital sponsorships. Define how paid digital investment is deployed against target accounts — including channel mix, audience targeting, and bid strategy — and manage third-party digital sponsorship relationships to ensure they are strategically selected, well-activated, and measured against account engagement outcomes.
• Own account-level web personalization and retargeting. Build and manage the digital infrastructure that delivers personalized web experiences and retargeting to target accounts and buying groups — ensuring every touchpoint across the web funnel is relevant to where an account is in its journey, and coordinated with Field Marketing’s on-the-ground engagement.
• Own content strategy and persona messaging. Define the content strategy and campaign narrative that underpins the ABX motion — including the persona-level messaging frameworks that inform how every digital channel speaks to target accounts. Collaborate with Field Marketing on account-specific content needs, while owning the strategic content architecture that scales across the program.
• Own intent signal strategy and Revenue Operations alignment. Define which intent signals drive account prioritization and digital campaign sequencing, and partner closely with Revenue Operations to connect the ABX motion to pipeline data, account scoring models, and enterprise revenue targets — ensuring digital campaigns are always pointed at the accounts that matter most to sales.
• Own ABX full-funnel attribution, reporting dashboards, and campaign optimization. Build and maintain the attribution models and reporting infrastructure that tie every digital touchpoint back to account-level pipeline and revenue impact. Partner with Marketing Operations on the underlying data flows and campaign infrastructure, and use performance insights to continuously optimize channel mix, targeting, and spend.

What you’ll bring

You are a strategic B2B marketer with deep ABX or ABM expertise and a track record of driving enterprise pipeline through highly coordinated, multi-channel programs. You know how to own a strategy, rally cross-functional partners around it, and hold the line on measurement — even when you’re not the one executing every tactic. You bring equal parts analytical rigor and stakeholder savvy, and you know that the best ABX programs live and die by Sales alignment.

The minimum qualifications for this role include:

• 8+ years of experience in B2B demand generation, integrated campaign management, or account-based marketing, preferably within SaaS or technology organizations
• Proven track record of owning and scaling ABM/ABX programs targeting enterprise accounts, including 1:1, 1:few, and 1:many motions
• Experience operating as a highly strategic individual contributor — setting strategy and directing cross-functional execution without direct management authority
• Strong ability to influence and align stakeholders across Sales, Marketing, and Operations — including senior leadership — without a direct reporting line
• Demonstrated experience with enablement, sponsorship management, and performance reporting in an ABX or demand generation context
• Strong analytical skills with the ability to translate account-level engagement data into actionable insights and executive-ready reporting
• Exceptional communication and stakeholder management skills — you can present pipeline impact to a CRO and walk an SDR through a play with equal clarity

Preferred qualifications for this role include:

• Hands-on experience with ABM platforms such as 6sense or Demandbase, and marketing automation platforms such as Marketo or HubSpot
• Familiarity with CRM systems (Salesforce) and multi-touch attribution and pipeline measurement frameworks
• Experience with intent data activation, account scoring, and buying group engagement strategies
• Background supporting enterprise SaaS GTM motions, ideally with exposure to both sales-led and product-led growth environments
• Experience developing and delivering Sales and SDR enablement materials tied to active ABX programs

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Build relationships with Campaigns leadership and key cross-functional partners across Field Marketing, Revenue Operations, Marketing Operations, and Sales leadership
• Develop a deep understanding of Sprout’s enterprise GTM motion, existing ABX infrastructure, current digital channel performance, and how Field Marketing’s account relationship motion works alongside this role
• Audit current paid digital programs, personalization capabilities, attribution models, and reporting dashboards — identifying the highest-leverage gaps and optimization opportunities

Within 3 months, you’ll start hitting your stride by:

• Take ownership of paid digital, web personalization, retargeting, and content strategy with a clear operating cadence in place with Field Marketing, RevOps, and Marketing Operations
• Establish or refine the attribution model and reporting dashboard that ties ABX digital activity to account-level pipeline, with initial reporting delivered to stakeholders
• Build early trust as a technical and strategic partner to Field Marketing and Sales — demonstrating that the digital layer is amplifying their on-the-ground motion

Within 6 months, you’ll be making a clear impact through:

• Run a fully optimized digital ABX motion — paid, personalization, retargeting, and content working in coordinated sequence — with clear performance reporting tied to pipeline outcomes
• Deliver regular attribution reporting that gives Sales and Marketing leadership a clear view of how digital ABX activity is influencing enterprise pipeline
• Establish yourself as the go-to owner of ABX channel infrastructure and measurement across Marketing, Sales, and RevOps

Within 12 months, you’ll make this role your own by:

• Own ABX digital strategy through annual and long-range planning cycles — with a strong point of view on channel investment, sponsorship selection, content priorities, and measurement evolution
• Build a best-in-class ABX digital program with scalable infrastructure, proven attribution, and a culture of continuous optimization
• Serve as a key voice in enterprise GTM strategy alongside Field Marketing and a trusted partner to Sales leadership and Revenue Marketing leadership

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program 

We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program:

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

*This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Our salary ranges reflect the expected earning potential for this role. Individual pay is based on geographic zone, relevant experience, and skills.

Our current hiring range for this role: $120,000.00 – $165,000.00 annually. Offers are made within this range, with opportunities to grow within the broader band based on performance and impact.

We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy. This ensures you understand not only your starting potential but also the long-term growth potential available as you progress in your role.

We have two geographic pay zones in the United States:

Zone 1 (New York, California, Washington): $132,000.00 – $199,000.00

Zone 2 (All other US states): $120,000.00 – $181,000.00

These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at accommodations@sproutsocial.com and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law

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