Lifecycle & CRM Manager

About You and the Role

Zipline is looking for a Lifecycle & CRM Manager to help build and scale our consumer lifecycle marketing engine. This person will support the strategy, execution, and optimization of campaigns that drive customer activation, repeat purchase, retention, reactivation, and long-term engagement.

This role sits at the intersection of always-on lifecycle marketing, CRM execution, and demand-generation campaign planning. You will help build triggered journeys across key customer moments while also supporting ad hoc campaigns tied to seasonal moments, city-level priorities, partner-driven demand.

The ideal candidate is both strategic and hands-on. You are comfortable building from scratch, operating with ambiguity, creating structure where there is limited process, and collaborating across Marketing, Commercial, Creative, Data, Growth, Field, Community, Merchandising, and Operations teams.

This is a great role for someone who wants to help shape an early lifecycle function while still being close to campaign execution, customer insights, and business impact.

What You’ll Do

• Own end-to-end creation of targeted and personalized lifecycle campaigns across email, push, app, and SMS.
• Support the development of always-on journeys across the customer lifecycle and develop automated workflows and triggers to increase LTV, improve retention, and reduce churn.
• Translate strategy into clear campaign briefs, audience requirements, journey logic, channel plans, creative needs, and execution timelines.

• Help plan and execute a consumer engagement calendar that surfaces key seasonal, cultural, and content moments to deepen emotional connection and excitement around Zipline.
• Build A/B testing framework to improve campaign performance across content, audience criteria, send times, promotions, and more.
• Partner with analytics and data science teams to measure campaign and cohort performance and identify opportunities across lifecycle stages.
• Build and maintain campaigns in Braze, ensuring audience logic, triggers, personalization, suppression rules, timing, and QA are executed accurately.
• Balance speed, quality, and business impact across multiple campaigns and priorities. Proactively identify opportunities to improve customer experience and operational efficiency.

What You’ll Bring

• 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or consumer marketing.
• Hands-on experience building and launching campaigns across CRM channels such as email, push, SMS, app messaging.
• Experience working in a customer engagement platform such as Braze, or similar. Braze experience is strongly preferred.
• Strong understanding of lifecycle marketing, customer journey mapping, segmentation, personalization, experimentation, and campaign measurement.
• Experience supporting both automated lifecycle programs and ad hoc campaigns tied to business priorities.
• Comfort operating in ambiguous, fast-moving environments with limited existing processes.
• Strong project management skills and ability to manage multiple campaigns, stakeholders, timelines, and dependencies at once.
• Strong attention to detail, especially with audience logic, QA, personalization, send timing, suppression rules, and campaign setup.
• Excellent communication and collaboration skills, with the ability to work across creative, technical, analytical, and commercial teams.
• A self-starter mindset with high ownership, curiosity, and a bias toward action.

What Else You Need to Know

This role is located out of our South San Francisco, HQ. We are willing to relocate for the right candidate!

The starting cash range for this role is $170,000 - $200,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.